Why does your business exist? Who's the hero of your brand story? How do you connect with customers? Learn the basics of Brand Voice, and leverage your unique story for effective & consistent brand messaging. Whether it's just you or a whole team; whether you're conceptualizing, building, growing, or rebranding—here's where you mine & refine your brand story into marketing jetfuel. Paul Blumer is the founder of Quillpower and an ABQ convert of 2 years. He has a Master's degree in narrative writing, and teaching experience in public schools and undergrad creative writing. When he's not helping businesses connect with their audience, he can be found climbing walls (rock or plastic), cooking, traveling, reading, or writing novels.